WAZA collaboration with ICOM NATHIST

Zoos and Aquariums, represented by the World Association of Zoos and Aquariums (WAZA), are actively getting people to act to preserve biodiversity, which is shrinking at an alarming rate. We aim to promote awareness of Biodiversity loss and inform people of simple everyday actions individuals can do to promote biodiversity.

As part of the ongoing collaboration between ICOM NATHIST and WAZA the latter’s Biodiversity is US campaign is being made available to ICOM members to increase the potential outreach of the campaign – at no cost. In fact the Natural History Museum Rijeka was recently been recognized with an award for their contribution to the Biodiversity is Us project with their traveling exhibit which included content provided to them as part of this process.

The project is timed to support the UN Decade of Biodiversity (2011-2020) and includes an application available for smart phone users in seven languages (English, French, Spanish, German, Japanese, Portuguese and Chinese) at no cost. The app has 365 actions and 400 specie profiles including IUCN Red List statuses and distribution maps, take part in games and quizzes, build your own animal check-lists and share your favourite animals, pictures and actions with friends via Facebook. Find out more on this video: https://www.youtube.com/watch?v=ruRqJ0u-eN8

Use the QR code to download or go directly to your smartphone marketplace and search for “Biodiversity is Us”.

The Biodiversity is Us project also produced informative films uploaded on YouTube, which we’re sure you’ll enjoy. You can find them all on our YouTube Channel: http://www.youtube.com/BioDiversityIsUsWAZA/

English versions of the films are linked below:

App teaser film https://www.youtube.com/watch?v=ruRqJ0u-eN8
60 seconds PSA https://www.youtube.com/watch?v=cuxjlNjTFrI
5 min intro video https://www.youtube.com/watch?v=kDMdJdWFEPw
13 min educational video https://www.youtube.com/watch?v=v0gDbbHXZKg

We also have Social Media links with which we would be delighted engage further with natural history museums and other partners communicating on biodiversity and awareness of individual actions.

Facebook: https://www.facebook.com/BioDiversityIsUs
Twitter: https://twitter.com/BioDivUs

Various posters are also available for adaptation to engage the users with simple beautiful designs which include links to the social media platforms and the app.